Our Client, The Bubble Tea Store (BTS) is a modern D2C brand that’s redefining how people experience boba. With their all-in-one DIY Bubble Tea Kits, anyone, anywhere, can make café-style boba at home in minutes. From kids’ parties to solo self-care nights, the kits come with everything: beverage concentrates, toppings, cups, straws, and real popping boba — all in aesthetic packaging that feels as fun as the drink tastes.The DIY Bubble Tea Kits were designed to stand out on shelves and scrolls, with fun, bold flavors like Bubblegum, Blue Hawaii, Taro, and more. But BTS needed a digital presence that could match that playful energy and scale with every new flavor drop
( In Progress )
Role:
Amazon Optimization, Product Design
Industry:
Beverage
Challenges
Brand Clarity Across Platforms
With so many SKUs, flavors, and variants, BTS needed a visual language and structure that kept the brand fun without becoming chaotic.
DIY Product Education
Since boba kits are still a novelty in many markets, customers needed clear instructions + a visual journey of how it works.
Visual Differentiation
The space is filled with generic-looking drink kits, BTS needed to feel premium, playful, and pop with personality, while still being conversion-friendly online.
My Approach
We approached BTS like a lifestyle-meets-flavor movement. Our job was to make the brand feel irresistible the moment you saw the box — and understandable the moment you landed on the site.
1. Visual & Packaging Direction
Developed flavor-based color systems to instantly recognize each variant
Designed iconography and stickers (like “DIY KIT,” “No Café Needed”) to boost confidence + product clarity
Created mockups that show exactly what you get inside each kit (cups, straws, syrups, boba, etc.)
2. Product Photography & Setup Shots
Led a playful shoot focused on the experience (not just the product) — the pour, the pop, the swirl
Built lifestyle flat lays and ingredient-focused closeups
Emphasized clarity: what goes where, and how to make it in under 5 minutes
3. Amazon Listing & E-Commerce Setup
Optimized product titles and backend SEO for flavor + function
Designed A+ Content modules with step-by-step visuals + fun taglines like “Shake, Sip, Smile”
Structured listing to showcase bundles, giftability, and versatility (kids, teens, gifting, self-care)
4. Website Strategy & Landing Flow (In Progress)
Building a Shopify-based scroll that tells a visual story from “What’s Inside?” to “How It Works”
Planning a Trendy-style reviews carousel + UGC integration
Curating flavor filters, gifting options, and refill bundles
Results
A unified visual language across packaging, Amazon, and future web.
Product shots that build scroll-stopping attention and immediate clarity.
Clear, customer-friendly listings that boost both trust and conversion.
A brand voice that's sweet, and satisfying just like the product.
Future Plans
Complete BTS Shopify launch with real-time bundling and gifting options
Roll out content-driven campaigns (e.g. "Boba at Your Door" + influencer unboxings)
Launch seasonal kits
Introduce a BTS Boba Club – subscription-based delivery with perks
Build animated reels showing "How to Make Boba in 3 Steps" for every kit
Conclusion
Working with The Bubble Tea Store reminded us why people fall in love with product experiences — because they’re personal, playful, and made for moments. We didn’t just design assets — we helped craft a brand that brings joy into kitchens and memories into mugs.
From photography to packaging to platform strategy, Atomic Minds helped turn BTS from a product line into a feel-good flavor brand — one sip, one swirl, and one shared moment at a time.
This isn’t just boba. It’s joy you can make together.
