Reserio is a locally trusted menswear brand offering modern basics and ethnic essentials for everyday men. Known for quality-first tailoring and affordable design, they cater to a wide customer base across semi-urban and urban regions. Despite having a strong offline presence, Reserio wanted to evolve from a retail-led brand to a digital-first label that speaks style through screen.
Role:
Amazon Optimization, Web Design
Industry:
Men's Fashion
Challenges
Despite a well-established product line and loyal customer base, the brand’s digital presence lacked:
Consistent, high-quality visual identity.
Amazon listings that drive clarity and conversion.
A cohesive e-commerce website that reflects the brand’s values and offerings.
The visual storytelling and structure didn’t yet match the professionalism of the brand in-store.
My Approach
To bridge the gap between offline strength and online visibility, we focused on three core pillars:
1. Product Photography
We organized a clean, studio-style product shoot to highlight the quality, texture, and fit of the garments. This included:
Close-ups for Amazon listings
Model-based lifestyle shots for banners
Consistent lighting and backdrop strategy for visual uniformity
2. Amazon Listing Optimization
We rewrote listings with SEO and shopper behavior in mind:
Clear, keyword-rich titles and bullet points
Size clarity and material details
Story-driven content highlighting use cases: workwear, casualwear, events
Simplified structure for mobile-readability
3. Website Redesign (In Progress)
A fresh e-commerce site is being developed with:
Modern, mobile-first design
Shop-by-occasion and product type filters
Visual hierarchy to elevate core categories
Brand story integration and style guide consistency
Checkout flow with minimal friction
Results
Professional-grade product visuals created for both Amazon and web use
Amazon listing clarity improved, with better engagement and reduced bounce
Brand identity alignment in progress — the upcoming website will unify visuals, tone, and structure under one scroll-worthy experience
Fewer buyer queries regarding fit, style, and fabric thanks to improved content
Future Plans
Our next goals for Akshay Garments include:
Launching the new Shopify storefront with integrated marketing touchpoints
Activating Instagram and short-form video content to showcase styling ideas
Introducing a “Lookbook” landing page for campaigns and festivals
Expanding into Flipkart and exploring hyper-local influencer seeding
Laying the foundation for B2B catalog-style navigation for bulk orders
Conclusion
Reserio already had what many brands dream of: quality products and loyal customers. What it needed was a voice, a look, and a structure that could scale with the digital world.
With refined visuals, clear Amazon storytelling, and a website-in-the-making, Reserio is ready to step into the digital fashion lane with purpose, polish, and personality.
