Our client, Vaira Skin is a beauty startup crafted for brown-skinned women — with a focus on glow, not lightening. Built on the belief that melanin-rich skin deserves more than surface-level care, Vaira is redefining what glowing skin truly means. While the product carries confidence and clarity, the brand’s digital presence didn’t yet reflect that power. As a startup rooted in physical markets, Vaira was ready to scale its impact online — but it needed a bold, intentional presence to match the strength of what it offers.
( In Progress )
Role:
product Design, Web Design, and PhotoShoot
Industry:
Cosmetics
Challenges
When we met the team behind Vaira, they had a powerful product and a crystal-clear mission — but struggled with:
A lack of brand identity that truly spoke to brown-skinned women
Generic, copy-paste skincare positioning in a saturated market
Difficulty in communicating the science + soul of their product
A need for clean, empowering visuals that broke away from Eurocentric beauty aesthetics
In short: they had the product, but not the digital presence to match its impact.
My Approach
We knew Vaira wasn’t just another beauty brand — it was a movement. So our strategy focused on making the ritual as powerful as the result.
1. Visual Identity & Product Positioning
Designed a bold, calming black-red-rose color palette
Built a brand tone that felt sacred, strong, and smart — never apologetic
Crafted messaging like “Glow made for melanin” and “Power your skin, not lighten it”
2. Product Photography & Creative Direction
Shot textured, dewy skin on brown models only
Showcased glow in motion with 3D product spins, light bounce, and serum textures
Highlighted real pigmentation patterns and natural beauty
3. Website Mock & Landing Flow
Built a scroll-based landing page with:
Story-driven visuals
Ingredient education blocks
Ritual breakdown: Cleanse → Glow Cream → Affirm
Minimal checkout with intentional UX
4. Community-Focused Strategy
Designed packaging that includes mirror affirmations
Encouraged UGC through hashtags like
#MyVairaGlowand#GlowWithPowerOutlined future rollout for brown-skinned creator seeding & community-led campaigns
Results
Though still in concept stage, the Vaira mock project delivered:
A fully formed, pitch-ready brand system
High-end visual mockups for pre-launch investor decks & website
Clear product storytelling aligned with science + skin needs
Messaging and tone that centers brown beauty, not erases it
Differentiation from "whitening" skincare with a soulful, proud aesthetic
Future Plans
As Vaira prepares for launch, the focus is on building a brand ecosystem from the ground up — one that honors brown skin and delivers glow through every detail.
What’s next:
Developing a conversion-driven website rooted in ritual, not just product
Designing packaging that feels like a self-affirming moment — not just skincare
Creating brand-led content that educates, empowers, and represents
Building a tight-knit community of early adopters and brown-skinned creators
Launching with intention — starting with one hero product and a clear message:
“Glow, not lighten.”
Vaira’s digital journey is just beginning, and every step is being shaped with care, clarity, and purpose.
Conclusion
Through intentional branding, clear positioning, and thoughtful creative direction, we’re helping Vaira Skin lay the digital foundation for a beauty brand that truly speaks to melanin-rich skin.
This project reflects our commitment to building purpose-led digital experiences — not just for visibility, but for impact. From strategy to storytelling, we’re crafting a brand that stands out in a crowded beauty space and connects deeply with the audience it was made for.
As Vaira steps into the digital world, Atomic Minds is proud to shape its voice, visuals, and future — one powerful ritual at a time.
